November 19, 2014

New Blog Announcement

Dear Subscribers,

We’re excited to announce the launch of our brand new blog! Not only will you notice a vibrant new look and feel, but you'll also have an overall better user experience.

The new blog is equipped with categories, tags and a robust search feature so you can easily pinpoint the content you’re looking for.

Also, given the growth of ChannelAdvisor’s global presence and readers, we wanted to tailor our content to you. Localized and relevant content will now be delivered to each region.

IMPORTANT: In order to keep following our blog, you will need to re-subscribe. Please select which of our regional blogs you’d like to receive content from:

Thank you!

-The ChannelAdvisor Team

November 18, 2014

What Should You Expect at Catalyst?

Catalyst 2015

ChannelAdvisor CEO Scot Wingo kicked off last year’s Catalyst Americas with an inspiring keynote session — full of statistics, industry trends and big-picture predictions — that reinforced the conference’s theme: “E-Commerce. Accelerated.”

“E-commerce is growing at 11%, which is three times the rate of brick and mortar,” Scot noted, adding that not one indoor mall has been built in the US since 2006.

His point? When industries are disrupted by software, large-scale change happens. And it happens quickly — especially when software makes everyday tasks and activities faster, cheaper and more pervasive. Prime examples are Borders, Blockbuster and snail mail. They’ve all been overshadowed by their electronic counterparts — Amazon, Netflix and email — and there’s no going back.

This past year, we’ve seen the acceleration of e-commerce continue. Just look at the most recent e-commerce “holiday,” Singles Day. Sales jumped from $5.8 billion in 2013 to $9.3 billion in 2014. That’s some serious acceleration.

Catalyst is one of the leading events in the e-commerce industry and sets the stage for the year in e-commerce ahead.

The e-commerce revolution is in full swing, and attending Catalyst 2015 will not only put you on the front lines, but it will also give you the tools and strategies to help power it. In addition to another entertaining and forward-thinking keynote address from Scot, you’ll benefit from a variety of fireside chats with industry heavyweights, 18 informative breakout sessions, valuable networking opportunities with industry colleagues and much more.

The ideas shared at Catalyst are tomorrow’s trends. The relationships forged are tomorrow’s partnerships. And the retailers in attendance are next year’s success stories. People attend Catalyst to hear e-commerce predictions from the mouths of industry experts and leave in sync with the forces driving the revolution.

Check out for yourself what Catalyst 2014 was all about, and get excited for what Catalyst 2015 will offer in just a few months.  

 

Power the e-commerce revolution. Register today!

November 17, 2014

Webinar for Branded Manufacturers: Learn How to Boost E-Commerce Opportunities

Tuesday, November 18 at 11 a.m. EST/4 p.m. GMT

Scott
As we know, e-commerce has thrown a curveball at the traditional ways that brands distribute, sell and market their products. It’s also shaken up how consumers search for products and engage with brands.

It’s becoming more and more common for consumers to go directly to the source — in this case, a brand’s website — to obtain the information they’re seeking about a product.

The struggle for most brands, though, is that they often don’t have the capabilities to sell directly to their consumers, and many don’t want to because they risk upsetting authorized resellers or channel partners. Brands need a healthy way to address this new traffic on their sites.

E-tale
Given this growing need in the e-commerce landscape, we recently acquired E-Tale, a company with a global Where to Buy solution used by brands around the world. The solution, now known as ChannelAdvisor Where to Buy, supports brands at all stages of the online journey, from partnering with resellers to selling directly to consumers.

 

Tomorrow at 11 a.m. EST/ 4 p.m. GMT, ChannelAdvisor CEO Scot Wingo will explain how Where to Buy works, as well as introduce ChannelAdvisor for Brands, the industry’s first holistic e-commerce initiative that enables brands to boost product sales while complementing activities on other e-commerce channels.

You'll leave the webinar knowing how to:

  • Capture website traffic and improve the consumer experience by connecting shoppers directly with buying options.

  • Leverage marketplaces such as Amazon and eBay, and understand how to best manage your Amazon relationship.

  • Easily and automatically manage retailer integrations to ensure products are in stock.

  • Turn your website and digital marketing efforts (such as social media, email and video) into online sales channels.

  • Gain intelligence on how customers interact with marketing efforts and transact on retail partner sites.

  • Strengthen relationships with channel partners.

  • Make the most of the latest e-commerce statistics and trends relevant to brands.

  • Understand some of the cross-border trade (CBT) options available for brands.

  • Complement other direct and indirect sales strategies.

Webinar
Sign up today for this free webinar!

During the webinar, be sure to tune in to the conversation and submit your questions via Twitter using the hashtag #ECOMwebinar.

Holiday 2014 Same Store Sales - Second Week of November Results

Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV.  Details on the SSS including background, methodology, disclaimers and schedule can be found in this post.  Our detailed Holiday 2014 schedule can be found here.

 

Today we are releasing the results for the second week (7 day period) of November 2014 (8-14): (click to enlarge)

Holiday_14_wk2

Analysis

A couple of interesting trends of note in this week's data:

  • Amazon - accelerated slightly from 34.5% in week 1 to 36.3% in week 2 - both are well over 2X the e-commerce 15% growth rate.
  • eBay - increased slightly from 7.1% in week 1 to 10.3% in November week 2.  This is the best Y/Y result we have seen from eBay since June. While it has only been a week, it's great to see positive movement here as we ramp into Thanksgiving.
  • CSE - decreased from 13.6% in week 1 to 6.9% in week 2.
  • Google Shopping/PLA - big decrease from 34.6% in week 1 to 17.4% in week 2.  While still greater than the growth of e-commerce, this is a big decrease this close to holiday.  Google continues to make algorithm changes which cause swings in the PLA results over short periods of time.
  • Search - declined slightly from 8.5% in week 1 to 6.6% in week 2.  It's unusual to see both PLA and search/adwords decline.  This trend is not positive for Google heading into Holiday 14.
  • Other 3PM - last but not least, increased from 34.3% in week 1 to 41.5% in week 2 exceeding Amazon's growth rate to be the highest growth rate e-commerce channel in Week 2 of November 2014.

On the device side, there were minor movements in the traffic % and order %.  Most significant was the up-tick in converion rates across all device types.  This is an indication that shoppers are getting into the holiday shopping mode.

Next Update

Week 2 has given us a good baseline as we approach Thanksgiving (Nov 27). We're now ~10 days away from Thanksgiving and it's interesting to start to see the growth rates for some of these channels already accelerating.  

The next update will be November 24th when we look at the results from the third week of November (15-21).  

This blog post was written by Scot Wingo, ChannelAdvisor CEO.

 

November 13, 2014

Webinar: Newegg and Sears Share Secrets for Success in Automotive & Powersports Selling

Tuesday, November 18 at 2 p.m. EST/11 a.m. PST

 

Calling all automotive and powersports online retailers! Are you looking for the next new opportunity on the horizon? Maybe wondering how you can bring your business to the next level?

SearsWell, you’re in luck!

Next Tuesday, representatives from Newegg and Sears Marketplace will be joining Curt McDowell, one of our in-house automotive and powersports experts, to talk industry news and share insights on how retailers can take advantage of new opportunities on these marketplaces.


NeweggFor all of you SEMA attendees, this will be a nice follow-up to last week’s outstanding trade show. Thuy Dang, Newegg automotive domain director, and Brooke Chambers, account manager at Sears Marketplace, will talk through how to boost your sales and best stand out on these competitive marketplaces.

In addition, you’ll leave the webinar knowing:

  • What investments Newegg and Sears are making in automotive and powersports categories

  • How fitment works on each marketplace and how to use it

  • Best practices for creating automotive and powersports listings that perform

Don’t miss out on this free opportunity — hearing tips straight from leading marketplaces isn’t something that comes around every day. Register now!


Twitter_logo_blueDuring the webinar, be sure to tune in to the conversation and submit your questions via Twitter using the hashtag #ECOMwebinar.

November 12, 2014

Holiday 2014 Same Store Sales - First Week of November Results

Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV.  Details on the SSS including background, methodology, disclaimers and schedule can be found in this post.  Our detailed Holiday 2014 schedule can be found here.

 

Today we are releasing the results for the first week (7 day period) of November 2014 (1-7): (click to enlarge)

11_11_data_table

There are three columns in the report:

  1. 2013 Baseline - this column provides Nov 1-7 2013 device data for comparative purposes.
  2. Oct SSS - This column provides the October Same Store Sales with device data, also for comparative purposes.  You can find our detailed analysis on October here.
  3. Nov 1-7 2013 vs. 2014 - This is the new data provided today which shows how the first week of November 2014 compares to the same period a year ago.

Here is our analysis on the results:

  • Amazon - Amazon picked up a bit compared to October's results  coming in at 34.5% y/y growth compared to October's 32.4%
  • eBay - eBay increased from 4.4% in October to 7.1% in November week 1.
  • CSE - CSE increased to 13.6% in week one from 4.2% in October
  • GS  - Google Shopping/PLA increased to 34.6% compared to October's 13.7%.
  • Search - Search increased coming in at 8.5% vs. October's 6.7%
  • Other 3PM - Other 3PM decreased from 65.5% in October to 34.3% in November week 1

Device trends

A couple of interesting trends of note in the device data:

  • Mobile (Phone+Tablet) traffic has been approximately 40% for the majority of 2014, October 2014 and Nov 1-7 2014 period.
  • The Phone converion rate (CR) has increased since 2013
  • Desktop CR saw a nice bump as well.
  • Together those changes in CR resulted in 75% of orders, an increase from year ago's 70% for desktop.  Which caused a slight decrease from 30% to 25% for mobile.  

It wasn't until we got deeper into November (week three) that we saw mobile usage surge, so this gives us a good baseline to watch as we head into that part of the Holiday.

Another interesting data set was the UK data for devices:

11_11_uk_data

Here you can see that in the UK, mobile is > 50% of traffic and 35% of orders.  Smartphone/Tablet/Computer convert similarly to their US equivalents, but the starting point of only 46% for desktop pushes desktop orders to only 65% of total and 35% mobile.  It's clear that the UK has already had its "mobile moment" from a traffic standpoint and it will be interesting to see how far mobile surges going into prime holiday shopping time.

Next Update

These first couple weeks of November will give us a baseline as we ramp into the official kick-off of the Holiday, which is Thanksgiving here in the US (November 27th this year).

The next update will be November 17th when we look at the results from the second week of November (8-14).  

This blog post was written by Scot Wingo, ChannelAdvisor CEO.

November 11, 2014

Holiday 2014 Same Store Sales (SSS) Data Calendar

Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV.  Details on the SSS including background, methodology, disclaimers and schedule can be found in this post.

To help our over 2,700 retail/brand customers measure how they are benchmarking for the Holiday peak season, ChannelAdvisor publishes more frequent updates to our Same Store Sales (SSS) in November/December.  

Here is our schedule for Holiday 2014:

  • Tuesday November 11 - We'll have a look at the first week of November
  • Monday, November 17- We’ll have an early read on the second week of November.
  • Monday, November 24- We’ll report an early read on the third week of November and November MTD trends pre-Thanksgiving.
  • Thursday, November 27 (Thanksgiving) - We’ll share an early read on Thanksgiving Day trends.
  • Friday, November 28 (Black Friday) - We’ll share Thanksgiving Day report as well as an early read on BlackFriday.
  • Saturday, November 29 (Cyber Saturday) - We’ll be releasing complete Black Friday details.
  • Sunday, November 30 (Cyber Sunday) - We’ll be sharing Cyber Saturday results.
  • Monday, December 1 (Cyber Monday) - We’ll be releasing Cyber Sunday results and an early read on CyberMonday.
  • Tuesday, December 2- We’ll be reporting complete Cyber Monday and Cyber Five updates.
  • Monday, December 8- We’ll release complete November SSS results with added color, plus a Holiday update and a look at the first week of December
  • Monday, December 15 - We’ll take a look at the second week of December and Holiday YTD.
  • Monday, December 22- We’ll see how things are looking during the third week of December and for Holiday YTD.
  • Wednesday, January 7- We’ll share December 2014 SSS and Holiday wrap up.

This blog post was written by Scot Wingo, CEO, ChannelAdvisor.

 

Understanding Singles Day: China’s Mashup of Anti-Valentine’s Day & Cyber Monday

If past years are any indication, today will be the biggest online shopping day in the history of the world to date.

Whether you’ve noticed it or not, the annual retail holiday known as Singles Day is in full swing in China. And the sales volume it generates will most likely put the frenzy surrounding Black Friday and Cyber Monday deals to shame.

The holiday, however, had humble beginnings. It originated in the minds of several college students back in the ’90s who thought the numeral form of the date (11/11) looked like four solitary stick figures. They soon began recognizing the day by purchasing small gifts for themselves and fellow single peers.

It wasn’t until Alibaba came along and embraced it that Singles Day blew up to become an e-commerce phenomenon and the largest shopping day in the world.

Alibaba processed more than $5.75 billion sales last 11/11, making 2013’s Singles Day a new record in e-commerce history. Below we’ve compiled some significant facts to help you understand today’s impact on international e-commerce.

  • Singles Day now generates more e-commerce revenue than any other online shopping day in the world.

  • In 2013, 21% of orders on Taobao and Tmall on Singles Day were placed on mobile devices, compared to just 5% in 2012.

  • Alibaba reported that across all its sites it had 402 million unique visitors on Singles Day – more than a third of the adult population in China – and prepared 152 million parcels for shipping.

  • Last year, just 55 seconds after 0:00 on November 11, the transaction amount reached 100 million yuan ($16.3 million USD).

  • Chinese internet consumers have increased by about 20%, which is leading to predictions of an even bigger Singles Day this year.

  • This year, China’s post office is prepared to deliver more than 90 million packages daily, one or two days after the holiday.

Singles Day is not only the anti-Valentine’s Day. It’s essentially China’s answer to Cyber Monday — except bigger. We’re curious to see what impressive numbers today brings. As a retailer, are you going to try to get a piece of the action next year? Singles Day is only getting bigger.

In the meantime, if you’re interested in learning more about the e-commerce landscape in China, download our free eBook Understanding the Chinese Consumer.

 

Blog post by Jordan Nowlin, social media & blog manager, ChannelAdvisor

October 2014 ChannelAdvisor Same Store Sales (SSS) for eBay, Amazon, Search, CSE and other e-commerce channels

Note: This is a monthly feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV.  Details on the SSS including background, methodology, disclaimers and the 2014 schedule can be found in this post.  

Today we are releasing October 2014 SSS data for eBay, Amazon, Google Search and Google Shopping/PLA.  ComScore has reported that US e-commerce grew at 13% y/y for the desktop, which translates to ~15% y/y with mobile included, so that is the baseline for 2014 growth.

Here are the y/y SSS results for October 2014, the first month of Q4 and an early read on how the holiday is shaping up .  

October 2014 SSS Results 

  • Amazon - Amazon's October SSS came in at 32.4%, a decrease compared to August's 37.9% .  Even with a decrease from September to October, 32.4% is more than twice the growth rate of e-commerce.  We have Amazon details further in the report.
  • eBay -  eBay's October came in at 4.4% down from September's 8.9% and below the e-commerce growth rate.  Further in the report, we have details of the eBay internals.
  • Other 3PM -3PM continued strong growth in October coming in at 65.5% an increase from September's 46.4%. @65.5%, they are growing 4X the pace of  e-commerce which is quite impressive.
  • CSE - Comparison Shopping Engines came in at 4.2% for October down from September’s 6.6%.  This was largely driven by weakness in the traditional CSE segment that over-shadowed strength in Google Shopping / PLA (details later).
  • Search - Search came in at 6.7% for October a decrease from September's 28.5% y/y growth.  Later in the report we have more search details.

 

 SSS Chart 

The following chart details the SSS data for October 2013 through October 2014: (click to enlarge)

  Oct_14_sss_main_chart

eBay Details

eBay's SSS for October was 4.4%.  To get a feel for what is driving the marketplace's performance, here are the interior data points for the month:

  • eBay auctions - Down 8.0% y/y. 
  • eBay fixed-price - Up 2.6% y/y - a decrease from September's 7.6%, which puts this key part of eBay growing about half the pace of e-commerce.
  • eBay Motors  (parts and accessories) - P+A  decreased in October coming in at 11.7% compared to September's 14.7%.  This brings P+A's growth rate in-line with e-commerce.

Looking at the data, we continued to see weakness in the golf category (details later) and also the electronics category.  Digging into this, what we are seeing is big y/y declines in those categories for sellers with used items.  As we've covered in detail on this blog, the new eBay Defect Rate (eDR) is now active.  It seems a consequence of this new system is that sellers of used/refurbished items are having to significantly reduce their inventory and it has created a headwind on SSS for August and September.  Note that our customer base most likely over-indexes for this category of sellers.

Interestingly, Amazon has added several features to embrace the used/refurb category and we are seeing a clear share move from eBay to Amazon in this category.

 Here are the TTM (trailing twelve month) trends on these eBay internals.  (click to enlarge)

Oct_14_sss_ebay_details


Amazon Details

In June 2014, we released two new data points around FBA:

  • Percent FBA - This measures the % of Amazon GMV through the ChannelAdvisor system that was fulfilled through FBA and tracks it on a y/y basis.  For October 2014, 41.7% of Amazon GMV was FBA.  That was up from October 2013 where 38.2% of the GMV was FBA.  That's a 9.2% increase y/y in FBA as a % of GMV.  
  • % FBA non Amazon - Here we look at the total bucket of FBA-driven GMV and look at the % that was not fulfilled for Amazon sales (website, other 3PMs, Search, CSE, etc.).  In October 2013, 1.2% was non-Amazon fulfilled.  Then in October 2014, we saw this grow 18.5% to 1.4%.

  Oct_14_sss_amzn_details

Supplemental data for Search

Here are the September Search internals: (click to enlarge)


Oct_14_sss_search_details



Note: these are all y/y SSS comparisons (October 2014 vs. October 2013).

Search SSS increased 6.7% for October.  The search increase from September to October was driven by increases in clicks (up 8%), AOV (which was up to $164.06, a 9% y/y increase) and Conversion Rate (CR) which improved 4% to 3.52%.   CPC was down 12% due to the headwind of mobile traffic.  Total cost was down 5% because of the decline in CPC.  The AOV move is a bit unusual and historically AOV has moved in concert with consumer spending.  Decreasing fuel costs, improved perception of the economy and lack of inflation are all factors.

Supplemental data for Google Shopping

In September 2012, we introduced a new set of data around Google Shopping.  Here is the October Google Shopping/Product Listing Ad supplemental data:

Oct_14_sss_gs_pla


Overall, Google Shopping came in up 13.7% y/y increase, a decrease from September's 45.2%.   The Conversion rate was up y/y 5.7% from 2.20% to 2.32%, and (as with search) AOV increased 31.9% from $94.86 to $125.09 .  This is likely due to the improved consumer outlook as well as Google tweaking the algorithm to continue to show higher-priced goods.

Golf update

In May we provided a look into the golf category that has been quite popular with our golf customers.  In October, we saw eBay decline to 3.9% y/y SSS compared to September's 0.8%.   Amazon increased to 39.7% from September's 39%.  The used/refurb product is a 25-33% chunk of the golf category and the trends we mentioned in the eBay details section (eBay pushing away used/refurb, Amazon embracing) were reflected in the golf data as well.

 

The following table and chart illustrate the 2014 YTD trends for the golf category from a SSS perspective.

  Oct_14_golf_table

Oct_14_golf_chart



Conclusion 

October was a mixed month for the channels we track. Amazon and 3PMs grew materially faster than the 15% e-commerce baseline growth rate.  Google Shopping was in-line with e-commerce growth.  eBay, search,  and traditional CSEs were under pressure.  

Later today, we will post our Holiday 2014 SSS schedule.

This blog post was written by Scot Wingo, CEO, ChannelAdvisor.

November 05, 2014

EBay Announcement: Holiday Return Policy Change

Just in from the vice president himself (of eBay, that is): Throughout November and December, eBay will not require sellers to offer extended holiday returns in order to earn Top Rated Plus benefits. 

And the good news just keeps on pouring in: If you decide to offer the extended holiday returns period anyway, in addition to your current 20% discount, you’ll also get a 5% discount bonus off final value fees. Wait, it’s not over yet — if you implement extended holiday returns, eBay will recognize this and highlight item pages on search results to attract more buyers to your listings.

Note that this change replaces the information we shared a couple weeks ago on eBay's holiday returns policy.

Additional questions? Leave a comment below or email marketing@channeladvisor.com.


Us-ebook-holiday-checklist-2_LP
Looking for marketplace tips to rev up your holiday sales? Download our free Holiday Checklist eBook that explores marketplace, cross-border trade and fulfillment advice.